Helping our local children’s museum honor its roots, while reimagining its brand was a special project – one filled with nostalgia, pride, and a whole lot of heart. Why? Because Lexington Children’s Museum is more than just a place; it’s a beacon of discovery and creative play for kids, families and educators across Kentucky.

From a new visual identity and hyper-intentional messaging to a user-focused website and scalable marketing collateral, this was just the first of many bold steps toward their bigger mission to ignite a community of curious minds, foster inclusivity, and pave the way for even more exciting developments on the horizon.