Bad Financial Situations can happen to Good People.
COPYWRITING
From digital ads to email marketing, copywriting is key for Atkinson, Simms & Kermode. Kismet developed an entirely new brand voice for ASK, focusing on the brighter future that can follow bankruptcy. This brand voice is carried through every publicly facing touchpoint in ASK’s marketing strategy.
LEAD NURTURING
Kismet provided strategy and copywriting for an automated lead nurturing system that ASK’s in-house team manages. Through a series of strategically worded emails and text messages, ASK’s lead nurturing campaigns urge and assist clients to seamlessly move through the bankruptcy process.
MEDIA PLACEMENT
The art is in the analytics when it comes to media placement. ASK advertisements reach clients across central Kentucky through various media outlets and mediums, including broadcast television, Facebook, Google Pay-Per-Click and OTT streaming. Data is frequently monitored and adjusted to ensure strategic ad reach.
VIDEO
Personal bankruptcy can be an overwhelming and confusing subject. Kismet partnered with ASK to create video content that instills hope in those struggling with debt while clearly explaining the ASK team’s mission, process and services.
